about us

1635 Union Center Maine Hwy
Endicott, NY 13760

Who are we?

We are human. People who are still in progress. We are fathers, mothers, daughters, sons, friends, workers, students. We are authentic, honest and down-to-earth people-helpers compelled to walk alongside others who want to become more healthy and whole.



People matter to us. From the broken-down to the put-together, every person is worth treating with dignity, honesty and understanding.


Leveraging strengths matters to us. Each individual, marriage and organization can do a few things really well. Building off of these inherent strengths gets people to the finish line much quicker.


Multiple perspectives matters to us. Resolving issues requires input from many fields, from psychology and faith to medicine and biology, and everything in between.


Honoring the multi-dimensional nature of people matters to us. Rigorous reasoning, intuition and emotion fit together. We are thinkers and emoters.


Developing healthy life rhythms matters to us. We work and play hard. We weave between being gritty when we need to get down to brass tacks and laid-back and sassy when it's time to enjoy the lighter side of life.


Playing outside the box matters to us. We adapt our approach to each individual and group. We are okay with "failed" experiments, as they move us closer to what really resolves the unique issue we are tackling.

Intuitive strengths staff

Joshua J. Nickels

Owner, licensed counselor


As a long-time entrepreneur and pastor, Joshua thrives on coming alongside hurting parents, disconnected couples and underachieving teenagers. He has been married to his better half for 16+ years and is a proud father to his three courageous, stubborn and good-looking adopted kids.

Josh uses a strengths-based approach, which propelled him to serve and empower orphaned children in countries such as Senegal, Haiti and Guatemala. These experiences inspired his wife, Elizabeth, and him to adopt three children, which thrust them into the world of Autism, Type-1 Diabetes, ADHD, Selective Mutism and premature births. As a father and natural problem solver Josh is always looking for better ways to care for his kids’ needs. Most recently his family raised $25,000 to provide a diabetic alert dog, a white lab named Molly, for his son, Andy.

At United Health Services Hospitals Josh started and managed a thriving addictions treatment program for teenagers and young adults. Through working with an expansive treatment team Josh refined his multi-perspective approach to resolving counseling issues.

Josh worked full-time for 12+ years in both small and large churches, in Pastor and Counseling Director roles. One of Josh’s greatest passions is providing consultation and speaking services for church and community leaders.

As an ADHD specialist - he is a lifelong ADHD’er - Josh looks for every opportunity to empower both teens and adults who have ADHD to manage and thrive in their lives. As a graduate of the Transformation Center with Ruth Hayley Barton, in Chicago, Illinois, Josh pursues his own transformation and wellness as he helps others to be transformed. 

Most recently Josh served as the Executive Director of the Christian Counseling Center in Johnson City, New York. In less than two years, his staff doubled and clients and income increased by nearly 10x. He is most excited by his newest entrepreneurial adventure of developing the most compassionate, creative, and multi-disciplinary counseling practice in Upstate New York.

Deanna towns

Licensed counselor


Deanna compassionately connects with her clients, hears their stories, helps them identify their personal strengths and desired changes, and creates individualized plans to move them toward wholeness. Her clientele ranges from families, couples and adults to adolescents, and children. She addresses trauma, sexual and emotional abuse, eating disorders, self-harm, anxiety, depression, grief and loss, infertility, communication issues, forgiveness, shame, cross-cultural stress & adjustment, ministry stress, and premarital counseling (using Prepare/Enrich).

Deanna uses an eclectic approach, including family systems, EMDR and emotionally-focused couples therapy and enjoys applying clinical, spiritual, and expressive arts tools in the healing journey. Deanna has 25+ years of church and humanitarian-based work with individuals and groups and has traveled and lived cross-culturally for 7 years in Moscow, Russia with her husband and four children. Deanna is currently completing her doctorate program in Counselor Education and Supervision.

Sarah Wallace

LIcensed master social worker


Sarah strives to develop natural and genuine therapeutic relationships. She has a variety of experiences working with mental health and addiction among all age groups, but particularly adolescents and young adults.

Sarah graduated with a concentration in mental health. She takes particular care to be kind and empathetic to her clients, while also challenging them. She uses an integrative approach that incorporates person-centered and cognitive-behavioral therapy techniques. She aims to respect the goals of her clients and work alongside them to come to a place of restoration and peace.

Sarah graduated with her Masters from Roberts Wesleyan College, where she was heavily involved with the on-campus and church community. She has a passion for art and travel. She loves taking adventures, and learning through experiences and others.

henry c. keegan

Board certified life coach


Henry's passion is to empower others to establish, grow and maintain thriving relationships. Henry lives out what he teaches in his relationships with his wife of 34 years and his three adult children. He is a graduate of Clarion University and obtained his Life Coaching Certification from Light University in Lynchburg, VA. He is a Certified Purchasing Manager through the Institute for Supply Management, Inc.

Henry brings 20+ years of coaching and mentoring expertise with a focus on leadership and work-life balance strategies. He coached fellow co-workers at IBM to balance their career advancement and retirement goals while growing and maintaining thriving relationships with family and friends. His humble, affirming and relational coaching style makes Henry great at connecting with adults of any age.

Henry recently retired at the age of 55, continues to travel from Binghamton to Canada on his bike - which he has done many times - and takes great care of his health, family and friendships.

Brandy Lawson

Licensed master social worker


Brandy develops empowering relationships through her intuitive, compassionate and honest approach to therapy. She brings many years of experience as a Licensed Nursing Home Administrator, Outpatient Mental Health Director and Social Worker in places like the Greater Binghamton Health Center and NHS Services to her counseling relationships.

Brandy's developed counseling background is complemented by her strengths, which include coordinating resources by making connections within the community, deep empathy and collaboration with others and valuing both the art of the therapeutic relationship and positive outcomes for her clients. She utilizes an eclectic approach to therapy, which includes Narrative Therapy, Motivational Interviewing and Strengths-based therapy. This approach helps people to have choice and autonomy in their unique story. Throughout her experience she has found that therapeutic techniques vary on a case-by-case basis; what works for one individual, couple, or group will not work for all.

Brandy works with people from all walks of life, including individuals, couples and families. Her passion is coming alongside of those wrestling with addictions, trauma, grief and loss. She believes that mental health wellness is the key to people's overall happiness. This includes every part of a person's life - physical, social, spiritual, financial, emotional, environmental, intellectual and occupational. To achieve this goal of joyfulness, she forms a strong therapeutic relationship from the first session. This relationship is like that of dancing partners; it requires movement together. This dance builds trust and is the first component of empowering others to tell their own story.

Brandy's background includes 15 years in the Nursing Home business, working direct care. This led to becoming a Licensed Nursing Home Administrator. She also managed an Outpatient Mental Health clinic for 5 years working with therapists, psychiatrists, and clients.

As a person who has experienced a great deal of unexpected loss, Brandy has witnessed, firsthand, family members that battled drug and alcohol addiction. The most impactful was the loss of her father when he was just 47 years old. He was a Marine Corp Veteran who struggled with PTSD, alcoholism and drug addiction.

She is a lover of the outdoors, especially fishing the local rivers. A chef at heart she can always be found in her kitchen cooking up something delicious for her family, and of course, her fellow co-workers. She has a strong bond with all members of her family and is driven to find ways to help people learn how to help themselves. Brandy feels that we can all benefit from becoming better human beings.

upcoming staff bios

Elizabeth Nickels

Purchasing Manager

Sarah Towns

Operations Manager

Karen Francis

Executive Assistant